KommoGEN

CASE · Lumber and timber sales

Kommo Implemented for Lumber and Timber Sales

The client had been working with Kommo for a long time — after a thorough audit, bottlenecks were identified and the system was fine-tuned.

Lumber and timber salesCRMAutomation
Cover of the “Kommo Implemented for Lumber and Timber Sales” case

The task

The client had been working with Kommo for a long time — after a thorough audit, bottlenecks were identified and the system was fine-tuned.

The problem

The existing CRM was not working to its full potential: the audit revealed bottlenecks in inquiry processing, automation, and analytics.

What we did

An audit of the existing Kommo system was carried out, followed by fine-tuning: pipelines and sales lines; internal automation (tasks, auto-tasks, robots, masks, triggers, work groups, projects); client card layout and additional fields; lead and deal attributes and properties.

Integrations and technologies

Inbound request channels (KOMMO block)amoCRMKOMMO robots and triggersInbound request channels

Project highlights

  1. 01Audit of existing CRM and bottleneck elimination
  2. 02Pipelines and sales directions
  3. 03Automation: tasks, auto-tasks, robots, masks, triggers, workgroups, projects
  4. 04Client card and additional fields customization
  5. 05Inbound request channels integration

The result

Goals achieved: faster inquiry processing by managers; staff time freed up for high-value tasks; improved customer service quality; control of managers' work through Kommo metrics with subsequent adjustments; and profit growth through increased sales department throughput and integration of incoming inquiry channels.

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